Shiva is being groomed to become a policeman just like his father Purshottam Sathe. When his father refuses to let the son of a local MLA illegally park his car, Purshottam is transferred to the dangerous basti of Kala Chowk. When his father is beaten by henchmen of the local crimelord, Shiva steps in to help. However his defeating of the crimelord and his men has an untoward result. Shiva is hailed as the new crimelord and criminals start collecting protection money in his name.

There is no looking back for Vinay Sehgal and the Sehgal Group of Industries when their candidate is selected as the Central Finance Minister, and soon they are invited to Delhi to liaise with an international company to manufacture and distribute a bottling plant. Their competitors, the Marwah Group of Industries, led by Dharmesh Marwah, are dismayed, but manage to win the best entrepreneur award, and a state contract for bottling a mint-based soft drink. Vinay instructs his team to find out, by hook or crook, what the details are of this plan, and a senior employee, Nishigandha Dasgupta, uses her charms to seduce Sehgal's groups employee, Pervez Merchant, and gets the details from him. This gives Vinay the edge over Dharmesh and he quickly announces "Just Chill" a mint-based cold drink, and he hands over this project to his wife's brother, Ritesh Shahani, who is also the live-in spouse of Nishigandha...

Reading from a diary a lad comes to know about a nobleman from Jaisinghpur, Sartaj Rana, who invited the wrath of the Mhatre brothers, Ranjan and Vikrant, by sending Lovely Singh to free abducted women bound for Thailand. Feeling threatened, he hires Lovely as a bodyguard for his collegian daughter, Divya, and her friend, Maya. Divya does not appreciate being followed around by Lovely and creates a fictional woman, Chhaya, who distracts him by repeatedly phoning him and telling him that she loves him. Lovely believes this person to be real and falls in love. In a bar, Ranjan's brother attacks Divya and is killed by Lovely - setting into motion a chain of events that will pit Lovely not only against the enraged Mhatre brothers - but also against Sartaj himself - who believes that Lovely is attempting to elope with his daughter.

Set against the glittering backdrop of the glamorous but ruthless world of haute couture fashion, this is the story of a small town girl with big dreams. Meghna always knew she was meant to be famous, but she was about to find out the hard way that success came at a price. Fashion is the tale of what happens when the price of success becomes too much to pay